Get Dayna Winter, an amazing manager who welcomes me with open arms even though she’s far too cool to be so friendly and wonderful
To be my friend both remotely and IRL
By long-conning her with recurring calendar invites even as we each move to other teams.
Main message
In a surprising twist in 2017, the Very Cool New Manager at the Very Cool New Company is incredibly friendly and welcoming, and now you want to be her friend. Which like, of course you do, because she is a joy to spend time with, warm, caring, funny, a fantastic businesswoman, a true original, and one of the most delightful human beings you could hope to meet in this life. To execute on this plan, you’ll emphasize three key value props.
| Value Prop #1 | Value Prop #2 | Value Prop #3 |
| Befriending people with dogs means more dogs. From the first stinky kiss from Archie (a critical endorsement of the campaign) to Jacob being a butt at the dog park, friendship between dog lovers means additional dog content and doggie kisses. From the first stinky kiss from Archie (a critical endorsement of the campaign) to Jacob being a butt at the dog park, friendship between dog lovers means additional dog content and doggie kisses. | Willing and able to vegan-bake and bring beer. When you show up IRL, you bring vegan treats and beer as payment for additional dog snuggles and friend time. Bonus points when you source vegan cream cheese for frosting (which… OK, was maybe not the most delicious thing in the world.) | Delivering and listening to more hot gossip. As you move to other teams and live through pandemics and life moments, you’ll offer both a safe place for hot gossip and a steady stream of your own to contribute to the conversation. I mean…. The very official work meeting. |
In a surprising twist in 2017, the Very Cool New Manager at the Very Cool New Company is incredibly friendly and welcoming, and now you want to be her friend. Which like, of course you do, because she is a joy to spend time with, warm, caring, funny, a fantastic businesswoman, a true original, and one of the most delightful human beings you could hope to meet in this life. To execute on this plan, you’ll emphasize three key value props.
Love, your favourite PMM (if it’s not clear who that is I have to rethink my entire GTM plan. This is from Des.)
—Desirae
Editor’s note: Aligned. Very confident sign off, Des.